In July, Leapmotor became the first new car-making force with monthly sales exceeding 100,000 yuan, and the share of leading brands continued to expand. At present, the launch of new cars is surging, but market demand is weakening. The homogeneity of car models has triggered a continued price war, and consumers are holding their money and waiting. The Matthew Effect in the industry is highlighted, and the brutal reshuffle has just begun. Differentiated product capabilities are the key to the foothold of car companies. ‌‌